Call for Chapters: Edited Book on Contemporary Horizons of Social Marketing by FIMT, New Delhi: Submit Abstract by Dec 20

In regards to the Book(*20*)

Social advertising has emerged as a strong method for selling social good, influencing optimistic behavioral change, and addressing societal points by advertising rules. This edited quantity goals to carry collectively theoretical insights, empirical analysis, and case-based views that discover the evolving panorama of social advertising in as we speak’s interconnected world.

The proposed e-book will function a useful resource for academicians, researchers, policymakers, and practitioners in search of to know how advertising methods can drive sustainable growth, well being consciousness, social innovation, and neighborhood engagement.

Recommended Chapters(*20*)

Recommended Chapters (Indicative, Not Exhaustive)

  • Fundamentals and evolution of social advertising
  • Social advertising for public well being and well-being
  • Environmental and sustainability advertising
  • Digital and social media in social advertising
  • Behavioral change fashions and interventions
  • Company social duty and trigger advertising
  • Authorities and NGO-led social advertising campaigns
  • Moral points in social advertising
  • Social advertising in growing economies
  • Influence evaluation and measurement in social advertising
  • Social innovation and entrepreneurship
  • Youth and neighborhood engagement by social advertising
  • Cross-cultural views in social advertising

Goal Viewers (*20*)

  • Academicians and researchers in advertising, administration, and social sciences
  • PhD students and postgraduate college students
  • Practitioners from NGOs, authorities organizations, and CSR divisions
  • The edited e-book invitations authentic and unpublished submissions.

Submission Pointers(*20*)

  • Authors are requested to submit chapters by mails in MS Phrase format. authors can e-mail their manuscript to [email protected] as per the beneath talked about pointers.
  • The authors’ chapters have to be authentic works, by no means earlier than printed or submitted for publication. 
  • All  chapters ought to be submitted with plagiarism report; to make sure that your work is authentic.
  • Manuscripts ought to be submitted by e mail solely on [email protected]
  • The manuscript ought to be between 4500 and 8000 (approx.) phrases in size.
  • There ought to be two information within the submission. The paper’s title and the authors’ info, together with their names, addresses, and telephone numbers, ought to be included within the first file. The title of the work, an summary (as much as 250 phrases), 4-6 key phrases, and the complete textual content of the paper ought to all be included within the second file. Authors’ title(s) or their affiliation shouldn’t seem anyplace within the paper.
  • The textual content ought to be double-spaced, in Occasions New Roman typeface, 12 factors in font dimension with a 1-inch margin throughout. Use customary indentation for paragraphs.
  • Tables and figures ought to be numbered in Roman numerals and may be positioned within the manuscript’s physique. Knowledge sources ought to be correctly acknowledged in a references to each tables and figures. If any acronyms or abbreviations are used within the tables and figures, they need to be correctly defined within the manuscript’s important physique textual content, the place they’ve been used to seek advice from, clarify, or cite them, in addition to within the footnotes of the desk or determine.
  • All Figures (charts & diagrams) have to be clear and in black and white. 
  • The alphabetical association of all references cited within the physique textual content is crucial. The references checklist ought to be totally examined by the authors to make sure its accuracy, uniformity, and completeness.

Necessary dates(*20*)

Submission of Abstract 20TH DEC, 2025
Submission of Full Chapter 25TH DEC, 2025

Contact(*20*)

Contact : 9312352942

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